☰

 

Potential Communications

Promoting the Christian message over the internet

Data Controller Identity

Potential Communications (operating via mf3.co.uk) acts as the Data Controller for all personal data collected on this website. If you have any questions regarding this policy, you can reach us via our contact page.

Privacy & Cookie Policy

Last updated: September 2026

At Potential Communications (operating via mf3.co.uk), we are committed to maintaining the trust and confidence of our visitors. This Privacy Policy outlines how we collect, use, and safeguard your data, specifically regarding general site traffic, contact enquiries, and third-party advertising.

1. Information We Collect Automatically (Website Analytics)

We use standard logs and Statcounter to monitor anonymous traffic and technical data (such as IP addresses, browser types, and operating systems). Statcounter may use first-party cookies to track return visits. Full details can be reviewed in the Statcounter Privacy Policy.

2. Contact Forms and Direct Email (Data Processors)

Website contact forms are powered by AidaForm, which securely processes submitted data (like names and email addresses) to deliver your enquiries. Direct emails are handled via internal servers, and we do not trade or sell submission data to external third parties.

3. Google AdSense & Third-Party Advertising Disclosures

This website displays advertisements served by Google AdSense. In order for this system to work, Google acts as a third-party vendor and utilises cookies, device identifiers, and network metadata (including your encrypted IP address) to serve targeted advertisements based on your prior visits to this website or other sites across the internet.

Google’s use of advertising cookies enables it and its partner networks to serve highly relevant, contextual ads to our visitors based on their digital footprint and browsing activity. These data processing mechanisms are strictly leveraged for ad personalisation, performance measurement, security, and online fraud prevention.

Your Rights & Advertising Opt-Out Options

You retain absolute control over how your data is utilised for marketing purposes. You may choose to opt out of personalised advertising at any time by taking the following actions:

  • To manage or turn off personalised ads directly tied to your Google profile, visit the Google My Ad Center.
  • To opt out of a wider range of third-party vendor cookies used for interest-based advertising, visit the Network Advertising Initiative Opt-Out Page.
  • Alternatively, you can adjust your browser settings to completely block cookies, though this may alter how you interact with various websites across the web.

4. UK and EEA Visitor Consent

For visitors accessing this site from the United Kingdom, European Economic Area (EEA), or Switzerland, your data tracking and cookie preferences are actively managed in accordance with local regulations via an integrated, Google-certified Consent Management Platform (CMP).

When you first load our pages, you will be presented with a consent banner allowing you to accept, customise, or completely decline the usage of advertising cookies. You can update or revoke this consent at any time via the settings provided on our site.

5. External Links

Our website, particularly our scam awareness articles, contains links to external websites. We are not responsible for the privacy practices or content of these third-party platforms. We highly advise reading the privacy policy of any external website you visit.